Stand Out Selector, aka Steffen Franz is well known as a dancehall innovator. As a DJ/Producer/Remixer and the owner of PSM Recordings, he has been bringing his conscious reggae vibes to throngs of people from New York to the Hawaiian islands (and San Francisco in between). A New York City native, SOS moved to Maui, Hawaii in 1991, where he broke the freshest dancehall tracks to scores of local people, as well as tourists from around the globe, at Studio 505, a nightclub co-owned by Stephen Stills. During that time he also managed and produced Marty Dread & Culture Shock, easily the most popular reggae band in the islands.
July of 1993 brought him to San Francisco, after spending the previous six months commuting back and forth between California & Maui, making connections and playing in such venues as Miss Pearl's Jam House & The Kennel Club among others. It was these connections that made the July move possible. Together with former partner Stefan G. (renowned video/multimedia specialist), Positive Sound Massive a brand new concept in global sound systems, was formed. PSM, as a sound system, features an array of international vocalists, rappers, toasters and musicians, along with rapper Wookie J., whom SOS imported from Maui.
In the Late 1990's, SOS DJed at hundreds of shows throughout California, Nevada, Washington, New York and even in Australia & New Zealand, where he played opening and break sets for the Beastie Boys "Hello Nasty" World Tour. He has produced dozens of multi-artist stage shows and the Nicodemus "Dancehall Giant Tour", as well as the Rocker-T "If Yu Luv Luv, Show Ya Luv" tour featuring Shinehead and Sleepy Wonder. He has remixed tracks for artists such as: Barrington Levy "Work" (MCA), Capleton "Wings of the Morning" (DefJam/RAL), Beenie Man "Tear off Mi Garment" (Island JA); as well as produced tracks for artists such as Nicodemus, Shinehead, Ras Michael, Barrington Levy, Rocker-T, Jamalski, Wookie J., Karney, DJ Collage, and SF local hip hop group New Dealers.
Since forming PSM, SOS worked as Reggae Buyer for Rough Trade Records in San Francisco, and as Reggae Editor for American Music Press, a bay area music monthly. From 1994 through 1998, Steffen was the Production Manager for the Paradise Lounge and Transmission Theater in San Francisco and still found time to write and review for independent publications. Since leaving The Paradise Lounge in the summer of 1998, he has tour managed Mix Master Mike, traveling the globe on both of Mike's solo tours as well as with the Beastie Boys. SOS also fronted an alternative rock group called Crocodile Tears in the late 80's and early 90's, and currently plays bass in a Stoner Rock band called Not For Not, as well as is a member of "biL" a dancehall, surf, hip hop, who-knows-what else conglomeration of excellence.
For the past few years SOS has been running a small management company as well, called Positive Sound Management. PSManagement currently represents Rocker-T, Poetz4Peace, Haji Mike, Cas Lucas, Ian Collins, and Karney, exclusively and has been consulting with a number of other well known and up and coming artists. Look for an ever expanding stable of artists and bands in the years ahead. For artist management consideration please contact email@example.com
Other recent developments include launching IDC in 2004 and growing the company from 9 labels to over 200 releases in just 3 years. In addition to lauching a physical distribution company, which now includes both Digital Distribution and Film and DVD distribution, SOS has also developed services like "InstantDistro" and "A La Carte Management" which will both help forward the music community and educate a whole new crop of up and coming artists.
Other recent studio works include production for over a dozen artists and bands these past few years. Production and Engineering credits include: Nuffsed "Ignite the Fuse", Rastrillos "Se Acabo El Reve", Haji Mike "The Storyman", Jahson Ites "Forward Outta Babylon", and new releases from Bhi Bhiman and Lou Dog Trio.
SOS also teaches Music Business 101,110 and 301 at Pyramind- The Institute for Advanced Digital Audio Training in San Francisco.