What does it take to create something timeless? How do you make art that speaks to the human experience? How do you make music that crosses boundaries of gender, class, ethnicity and geography? You speak truth from your heart, filter it through your mind and put your soul into all you do. This is the process of finding forever; and COMMON’s approach to music. In the age of disposable ringtone rap and one-hit wonders it’s rare to find a rapper who asks himself “what am I giving to the world?” every time he steps into the studio. In rap these days how many people really aspire to make classic material? The man born Lonnie Rashid Lynn does. You see Common isn’t just a dope emcee; he’s the perfect example of hip-hop’s potential for growth.

With multi-platinum iconoclast and creative dynamo Kanye West as his executive producer and the chief beatsmith on FINDING FOREVER COMMON has crafted an LP for his fans past, present and future. For the “heads” there’s “The Game” a raw banger meant to incite aggressive head nods and “damn, that was dope” responses features scratches by DJ Premiere and a raucous beat from Kanye. The song is a purist’s wet-dream.

And what would a COMMON album be without love songs? This of course is the man who penned “The Light,” “Come Close” and “Love Is.” Common, the intellectual, gets sexual and flirtatious on the “I Want You” produced by Will.I.Am with vocals by Bilal, and “So Far To Go,” produced by late great J Dilla and featuring the elusive D’Angelo.

Walking the line between raw hip hop and crossover smash is “Drivin’ Me Wild” his collaboration with British chanteuse Lily Allen. Showing his sense of humor but also dropping gems of wisdom COMMON tells the tales of people obsessed with image and the pitfalls of trying to be anything other than your self.

On “Misunderstood” producer Devo Springsteen flips a dramatic Nina Simone into a soundscape for COMMON to turn griot. He tells the story of a young man consumed by the streets that raised him and a woman whose dreams of stardom have lead her down the road to perdition and later redemption. This is Common’s gift, not constrained by hardcore posturing or conspicuous materialism he is able to tell the stories of real people, not stereotypes and caricatures of people in the ‘hood.

"I always wanted to be that voice for all people,” says Common. “If I tell you a story about some spacey astrology thing that's because I’ve experienced it or I’ve been next to somebody who experienced it, if I tell you a story about selling some dope or getting robbed or shot that’s because I’m next to the person that knows the person it happened to… I rap from a truthful place.” Like he says on the Kanye produced and FINDING FOREVER’s first single “The People” Common represents all those: “Sick and tired of punchin’ in/I look on the bus at them/when I see them strugglin’/I think how I’m touchin’ them/.” How do you make classic material? You speak to and for the people you do what you do for the common man and woman. Then and only then have you found forever.

Way back in ’92 a skinny, light-skinned kid from the Southside of Chicago named COMMON SENSE introduced himself to the world with the single “Take It EZ” schooling up and coming rappers on the game: “Brothers out here sayin’ you should come on the gangsta tip, other brothers sayin’ you should come on the smooth tip. Y’ know what? Just be yourself and take it easy . . .” and since day one Common has stuck to that advice for himself. We’ve seen him evolve through the looking glass of his music like no other artist. From a 40-swigging, fast-rapping, trash-talker to a thoughtful mature master of the rhyme. If his first two albums Can I Borrow A Dollar and Resurrection were snapshots of a b-boy coming of age then FINDING FOREVER is a portrait of the artist as a grown man. “Everybody won’t be happy with the way I grow or the way I change but that's what I owe myself, to be truthful," he explains.

Through every stage of his development COMMON has earned a large and loyal following. His undeniable skill and charisma made him a fan favorite amongst hardcore hip-hop heads on his first two LPs while One Day It’ll All Make Sensean album that featured collaborations with Lauryn Hill, Erykah Badu, and a pre-Gnarls Barkley Cee-Lo—introduced him to the neo-soul/bohemian crowd. Produced by the Roots’ own Questlove and A Tribe Called Quest collaborator J Dilla 2000’s “Like Water For Chocolate” solidified his position as a torch-bearer for Natives Tongues-style hip-hop and the next generation of soul musicians.

The adventurous Electric Circus saw COMMON expand his horizons even more, channeling Jimi Hendrix while Be saw Common collaborate with another Southside titan named Kanye West—the result was a classic, soulful album that would garner four Grammy award nominations, and two MTV Video Award for his hit single “Testify” including “Best Hip Hop Video.”

Having made his name in music, COMMON, the artist/actor/entrepreneur, is now poised to make the transition from underground hero and eclectic icon rapper to mainstream superstar gaining the eyes and ears of a whole new audience. He made his acting debut in January 2007 co-starring alongside Jeremy Piven, Ben Affleck and Ray Liotta in “Smokin’ Aces” for Universal Pictures and writer/director Joe Carnahan. Later in 2007 he will co-star opposite Denzel Washington in “American Gangster,” Directed by Ridley Scott, he recently wrapped the filming of “Wanted” with co-stars Morgan Freeman and Angelina Jolie and will soon start work on Director David Ayer’s “The Night Watchman” co-starring with Keanu Reeves and Forest Whitaker.

In addition to this, COMMON has crossed demographic boundaries as the pitchman in national ad campaigns for The Gap and Converse Red. But one of his most joyful accomplishments is the three books Common has written inspired by his daughter, one of which, “I Like You, But I Love Me,” was recently nominated for a NAACP Image Award. His first book, “The Mirror and Me,” teaches lessons of life, the human spirit and human nature and his third book, “M.E. (Mixed Emotions),” is due for release later this year.

COMMON also started the Common Ground Foundation, an organization dedicated to utilizing the cultural relevance of Hip-Hop to serve as an advocate for justice, education, to fight poverty, and to increase health awareness amongst youth in underserved communities throughout the United States.

And then there’s fashion: COMMON partners with the Italian hat maker La Coppola Storta on his hat line, Soji, which is sold in its stores in Italy and New York City.

COMMON, is the true essence of a renaissance man that understands the concept offinding forever of which he embodies in all of his works. Check him out and you too will be inspired to find forever.




Best guide to hip hop, soul, reggae concerts & events in San Francisco Bay Area, Los Angeles & New York City + music, videos, radio and more


Bookmark and Share

Subscribe to our EBlast


Win Tickets

Mon, Oct 29 @ Slim's, SF

Fri, Nov 16 @ The Warfield, SF

Jorja Smith
Sat, Nov 24 @ The Warfield, SF

Keys N Krates
Sat, Dec 15 @ Slim's, SF




  • Add Photos
  • View All


Latest Activity

City2City PR posted a blog post

ThaBLVD (Maryland Menace) - Free Drip (Speeding)

ThaBLVD (Maryland Menace) - Free Drip (Speeding)ThaBLVD (Maryland Menace): New Music, Vlog Series and Upcoming ReleaseAtlanta, Ga10/08/2018After the success of his recent appearances during Atlanta’s A3C Weekend, rap phenom ThaBLVD (Maryland Menace) is hitting the fans with music, videos, and viral vlogs.Deciding to take it beyond just the release of a single, ThaBLVD (Maryland Menace) has presented a multi-tiered…See More
2 hours ago
An event by Editor's Pick was featured

A Conversation with Kevin Powell & Ashara Ekundayo at Ashara Ekundayo Gallery, Oakland, CA

October 19, 2018 from 8pm to 11pm
FRIDAY, OCTOBER 19, 2018OAKLAND FRIDAYFeaturing Kevin Powell & Ashara EkundayoA public conversation and book signing around Kevin Powell's 13th and newest book, "My Mother. Barack Obama. Donald Trump. And the Last Stand of the Angry White Man" and discussing a range of things, including Barack Obama’s presidency 10…See More
13 hours ago
Magassia Promotions posted a blog post

New Mixtape D.I.D (Dumbing It Down) by Kawan

D.I.D (Dumbing It Down)D.I.D (Dumbing It Down), an album by Kawan on SpotifyKawan is an upcoming Connecticut artists who been dropping mixtape and singles frequently on all digital music outlets. His current releases is his "Michael Jackson" single and "Life Shit" single ft Seymour Green and his current mixtape "D.I.D(Dumbing It Down)" he will continue to drop music to keep his fans tuned in. His style…See More
13 hours ago
BlueBandPractice posted a blog post

7city Ghost Blanco & Whiteboi Da Yungn Release A Brand New Single!!!

VA rappers Whiteboi Da Yungn and 7city Ghost Blanco just dropped some heat for y’all. Their new single, B.O.B. (Back on the Bullshit), is now available on SoundCloud. Click the link to listen:,…See More
16 hours ago
Editor's Pick posted discussions
18 hours ago
Editor's Pick posted an event

A Conversation with Kevin Powell & Ashara Ekundayo at Ashara Ekundayo Gallery, Oakland, CA

October 19, 2018 from 8pm to 11pm
FRIDAY, OCTOBER 19, 2018OAKLAND FRIDAYFeaturing Kevin Powell & Ashara EkundayoA public conversation and book signing around Kevin Powell's 13th and newest book, "My Mother. Barack Obama. Donald Trump. And the Last Stand of the Angry White Man" and discussing a range of things, including Barack Obama’s presidency 10…See More
18 hours ago
BigBoss ENT posted a blog post

Soul The Interrogator-Greyhound featuring Notion, & Grynch. Beat By Nitro Fresh

Soul The Interrogator drops the visual for the song Greyhound. Featuring Notion and Grynch.See More
H.N.I.C Mixtapes posted a blog post

AlbertLeeGME Drops "The Block Bumpin" music video ft. GMEHoodlum

Texas artist AlbertLeeGME is no stranger to the grind required to conquer the music world, especially when in the shoes of an independent artist. With song after song and video after video, AlberLeeGME proves that he will be a force to be reckoned with as he keeps consistent with his craft. In his latest video titled "The Block Bumpin" which features up and coming artist GMEHoodlum, AlbertLeeGME keeps it simple yet energetic and street as most, if not all of the video takes place on, yes you…See More
Editor's Pick posted videos
Editor's Pick posted discussions
Magassia Promotions posted a blog post

Marcus Latrill - 16 Lines (Official Video)

Marcus Latrill is back with his most melodic sound yet. “16 Lines” is perfect to some, but the instrumental is everything to others. Latrill clearly shows development in every aspect. In his new sound “16 Lines” Latrill releases and extends his vocals in eclectic range. The final hook shows his Houston roots. Visual was directed by Zach1r Films.Get Connected With Marcus Latrill On Social Media:Instagram:…See More
Manuel Suarez posted events



© 2018   Created by Ren the Vinyl Archaeologist.   Powered by

Badges  |  Report an Issue  |  Terms of Service