The newly approved merger between Universal Music Group and EMI gives one company the power to dictate the future of digital music. 

SEP 21 2012 (TheAtlantic)

Ever get the feeling you've been cheated

Earlier today, the government's antitrust watchdog, the Federal Trade Commission,greenlighted the merger of two of the big four record labels, Universal Music Group and EMI. Once these two giants are done shacking up together, the combined company will control more than 40 percent of the music market. As far as corporate supergroups go, this one is awful. Like, LouTallicabad.

We're now talking about a company that will single-handedly control the rights to a disproportionate chunk of the world's most popular artists, past and present, without whose catalogs it will be practically impossible to sustain any sort of new, inventive digital music service. The Beatles, Katy Perry, Lady Gaga, Rihanna, Taylor Swift, Marvin Gaye, Nirvana, and The Beastie Boys (among many others) are all on the verge of becoming label mates. And their label is going to be very powerful. Spotify and Rhapsody? Be afraid. Universal-EMI has got your whole world in its hands.  

Here's how Paul Vidich, a one-time Warner music executive who was involved in signing his label up for iTunes, described a post-merger playing field in a lengthy feature by Huffington Post reporters Zach Carter and Jason Cherkis:

"Without a UMG-EMI license, they won't have a business," said Vidich, referring to new digital startups. "Within the new UMG-EMI there will be only a handful of senior executives who make these key licensing decisions. So this small group will become the gatekeepers for music startups that require these licenses. The psychology, pay packages and strategic interests of these executives will have an outsized impact on diversity and innovation in the entire online music industry."

The short statement the FTC released explaining its decision is laughably blithe about these concerns. After helpfully pointing out that all albums aren't the same (thanks guys!), it explains that EMI's catalog has more old artists, while Universal has more new acts. Apparently that means they don't compete with each other, as though Rihanna fans never listen to the Beatles. The commission suggests that letting the two companies combine won't make it any easier for music labels to collude on prices. Which I guess makes sense, since when you own forty percent of the market, hey, there's just not as much need to conspire with your competitors. (Book publishers take note: Don't make backroom deals with each other when you want to take on Amazon. Just merge!)

Finally, there's the bit about digital streaming services. Here's their reasoning in full: 

Commission staff found considerable evidence that each leading interactive streaming service must carry the music of each Major to be competitive. Because each Major currently controls recorded music necessary for these streaming services, the music is more complementary than substitutable in this context, leading to limited direct competition between Universal and EMI. In the end, insufficient evidence existed showing that Universal and EMI offer products that could be viewed by streaming services as direct substitutes.

So apparently, because each of the major labels already had such an upper hand over the budding streaming services, letting two of them combine their heft won't really hurt anyone. Which, is, as Mr. Vidich's quote up above suggested, a pretty flimsy rationale. With four major labels, music startups could at least try to play one off the other, with the hope that the pressure to promote artists will encourage them to strike deals. Now UMG has the power to smother these services in their cradle. 

As cartoon Gene Simmons would say: That. Does. Not. Rock. 

Views: 211

Reply to This

Best guide to hip hop, soul, reggae concerts & events in San Francisco Bay Area, Los Angeles & New York City + music, videos, radio and more

Subscribe to E-Blast

WIN TICKETS

DaBoyDame w/ Keyshia Cole, Plies +more
Friday, June 19 @ Fox Theater, Oakland

Buju Banton & Stephen Marley
Saturday, June 20 @ Fox Theater, Oakland

Khalid
Friday, June 26 @ Greek Theatre, Berkeley

Thee Sacred Souls
Saturday, Aug 15 @ Greek Theatre, Berkeley

Jungle
Wednesday, Oct 7 @ Greek Theatre, Berkeley

Connect

Members

Photos

  • Add Photos
  • View All

Latest Activity

Tampa Mystic posted a blog post

Jhaysings Blends Love, Culture, and Soulful Energy on New Single “Emotions”

Nigerian Afrobeat's artist Jhaysings is making waves once again with the release of his latest single, "Emotions" Hailing from Lagos, Nigeria, Jhaysings has spent the last seven years building a name for himself as a singer, songwriter, producer, and mix engineer. His dedication to developing a unique sound has earned him recognition from…See More
3 hours ago
Editor's Pick shared their discussion on Facebook
5 hours ago
Editor's Pick posted discussions
7 hours ago
Editor's Pick shared their discussion on Facebook
8 hours ago
Tampa Mystic posted a blog post

The Vibrant sounds of Latin American & Haitian Music delivers the steamy single; "Latin Nights" by Shaney Poo

The vibrant sounds of the Latin American and Haitian music scenes are about to converge in an exhilarating new single: **"Latin Nights"** by Shaney Poo. This track not only showcases the diverse rhythms of Latin music but also pays homage to the rich cultural tapestry of the Haitian community. A Fusion of Sounds"Latin Nights" is a celebration of the rich musical heritages that define both Latin and Haitian cultures. With infectious beats and dynamic melodies, Shaney Poo invites listeners on a…See More
Sunday
Editor's Pick posted discussions
Saturday
Editor's Pick posted discussions
Friday
Editor's Pick posted discussions
Wednesday
Tampa Mystic posted a blog post

Neo-Soul Meets Destiny: Jewelz Patrick Unveils “From Another Lifetime”

Detroit-born neo-soul artist Jewelz Patrick has released his latest R&B soulful pop single, "From Another Lifetime," which dropped February 2nd, 2026. The track showcases Patrick's signature blend of neo-soul, funk, and jazz hop elements that have become his musical trademark."From Another Lifetime" is a star-crossed love story told across past, present,…See More
Jun 2
Editor's Pick posted videos
Jun 2
Editor's Pick shared their discussion on Facebook
Jun 2
An event by Editor's Pick was featured
Thumbnail

Downtown First Thursdays with Janelle Monae (DJ Set) at Howard & 2nd, San Francisco, CA

June 4, 2026 from 7:30pm to 9pm
THURSDAY, JUNE 4 Downtown First Thursdays Janelle Monae (DJ Set)@ Howard & 2nd, San Francisco, CA7:30 PM - 9:00 PMFREE WITH RSVPSee More
Jun 2

© 2026   Created by Ren the Vinyl Archaeologist.   Powered by

Badges  |  Report an Issue  |  Terms of Service